✦ Projects
Wallet: A change in course
The UX transformation of Wallet from an SSI wallet into a revenue-driven suite of digital trust microservices.
CLIENT
Swisscom
SECTOR
Digital Trust
ROLE
Product Designer
YEAR
2023-2025
CONTEXT
Swisscom Wallet was initially conceived as a Self-Sovereign Identity (SSI) wallet, aligned with trends in the digital identity market. During the project, a strategic shift occurred, transforming the product direction from a consumer SSI wallet to a suite of revenue-focused digital trust microservices optimized by AI.
INITIAL PROBLEM SPACE
The digital identity market was rapidly adopting SSI wallets
Many competitors were launching or experimenting with similar wallet solutions
aimed to explore this space while leveraging its trust and telco infrastructure
INITIAL PROBLEM SPACE
The digital identity market was rapidly adopting SSI wallets
Many competitors were launching or experimenting with similar wallet solutions
aimed to explore this space while leveraging its trust and telco infrastructure
CONTEXT
Swisscom Wallet was initially conceived as a Self-Sovereign Identity (SSI) wallet, aligned with trends in the digital identity market. During the project, a strategic shift occurred, transforming the product direction from a consumer SSI wallet to a suite of revenue-focused digital trust microservices optimized by AI.
Deliverables
• Designed a sleek, content-first layout with soft typography and visual rhythm
• Introduced clearer CTAs and a simplified structure
• Optimized for mobile with fast load times and smooth scroll
• Built in Framer for easy handoff and edits
CONTEXT
Swisscom Wallet was initially conceived as a Self-Sovereign Identity (SSI) wallet, aligned with trends in the digital identity market. During the project, a strategic shift occurred, transforming the product direction from a consumer SSI wallet to a suite of revenue-focused digital trust microservices optimized by AI.