✦ Projects
Brand Identity
A grounded yet flexible visual system for a lifestyle startup.
CLIENT
2025
SECTOR
Brand Identity
ROLE
Wellness
YEAR
Confidential
Challenges
The previous site felt outdated and cluttered, with unclear hierarchy and inconsistent visuals. Users found it hard to navigate, especially on mobile, leading to drop-offs on key pages.
Highlights
• Full visual refresh aligned with updated brand direction
• Improved user journey and mobile responsiveness
Highlights
• Full visual refresh aligned with updated brand direction
• Improved user journey and mobile responsiveness
Challenges
The previous site felt outdated and cluttered, with unclear hierarchy and inconsistent visuals. Users found it hard to navigate, especially on mobile, leading to drop-offs on key pages.
Deliverables
• Designed a sleek, content-first layout with soft typography and visual rhythm
• Introduced clearer CTAs and a simplified structure
• Optimized for mobile with fast load times and smooth scroll
• Built in Framer for easy handoff and edits
Challenges
The previous site felt outdated and cluttered, with unclear hierarchy and inconsistent visuals. Users found it hard to navigate, especially on mobile, leading to drop-offs on key pages.