✦ Projects
Swisscom
Telecom
UI
2026
Summary
This case showcases my UI design skills through the redesign of Swisscom’s Buyback landing page. Although small in scope, the project highlights my contribution to Swisscom’s new NEO branding, including the creation and application of reusable UI elements aligned with the updated visual language.
CONTEXT & GOAL
Swisscom was rolling out its NEO branding, a refreshed visual system aimed at modernizing digital touchpoints and improving consistency across products.
The goal of this case was to:
Redesign the Buyback landing page using the new NEO visual language
Create and apply UI elements that could be reused within the broader design system
Improve visual clarity, hierarchy, and brand alignment
MY ROLE
In this project, I worked specifically as a UI Designer, focusing on visual design rather than UX research or strategy.
Responsibilities included:
Redesigning the landing page layout
Creating UI components aligned with NEO branding
Applying color, typography, spacing, and visual hierarchy
Ensuring consistency with Swisscom’s evolving design system
This case is intentionally included in my portfolio to demonstrate hands-on UI design skills alongside my UX work.
UI-Focused Process
Review of colors, typography, and visual principles
Layout refinements
Component styling
3- Component Creation
Buttons, cards, sections, and visual patterns
4- Final UI Assembly
Applying components to the full landing page
NEO Branding
Contribution
FINAL OUTCOME
The redesigned Buyback landing page:
Visually aligns with Swisscom’s new NEO branding
Uses reusable UI elements consistent with the design system
Improves clarity and visual structure
Demonstrates strong UI craftsmanship within a real-world corporate context
Why This Case
Matters
Although small in scope, this project is included to:
Show practical UI design skills
Demonstrate work within a large, established brand
Highlight contribution to a new branding system
Balance UX-heavy cases with hands-on visual design
Key Takeaways
Strong UI design doesn’t require large-scale projects
Small contributions can still have brand-level impact
Working within constraints strengthens visual consistency